INSIGHTS OF OUR
CONFERENCE IN 2022

HOW HOLISM BECOMES MORE THAN JUST A BUZZWORD

HOLISTIC APPROACH ACROSS THE BOARD – ALSO IN B2B!

Under the motto “Turning Holism into More Than Just a Buzzword,” our annual virtual conference occurred on January 27, 2022. It provided exclusive insights from prominent industry representatives and experts within our ranks. Amidst the ongoing digitalization race in the B2B sector, this event discussed challenges and opportunities arising from the shift to holistic platform solutions.

THEY WERE PART OF IT!

THE FACES BEHIND THE PRESENTATIONS

DR. DARLENE WHITAKER
manager marketing & corporate development
N4 Software Group

ANDREAS HART
head of e-commerce
HYDAC

PAUL GOLETZKO
senior user experience designer
KiM

MARC WÖHNER
marketing professional
Siemens

BYRON WELLS
solution manager
Plan Software

SHARON PHANG
manager digital aftersales
solutions and systems
Volkswagen Group Regional
After Sales Singapore

MARCO BEITIEN
director after sales
Volkswagen Group Regional
After Sales Singapore

KOLJA PROHL
senior project manager digital sales
Reifen Gundlach

GREGOR HUHN
Product Manager Digitalization & Automation
Infrastructure procurement
Deutsche Bahn

ROLAND DUNKER
Product Manager Components
R. Stahl

MICHAEL WEITZ
manager retail operations europe
The Goodyear Tire & Rubber Company

PROF. DR. EUGEN STAAB
solution manager
N4

DR. CHRISTOPH ENDRES
managing director
sequire technology

DYNAMIC CONFERENCE FORMAT

LIVE STREAMS FROM STUDIO AND HOME OFFICE

Our conference was conducted in a hybrid format, offering an alternating setting in the live stream. Transmissions from our specially designed studio alternated with images from the presenters’ home offices or office workspaces. Participants could follow the online event on our website free of charge and without prior registration.

EXPERIENCE THE CONFERENCE HIGHLIGHTS IN VIDEO FORMAT

To watch the video you will be redirected to the YouTube platform. Information on the processing of your data in this process can be found in our privacy policy.

B2B BUSINESS DURING DIGITAL TRANSFORMATION

Despite different corporate contexts and individual challenges, one realization became evident during the conference: Continuous technological transformation is the future of B2B business. Holistic platform solutions covering the entire process from inquiry to check-out and beyond to after-sales take center stage. Fully digitized processes are essential in a business world characterized by rapid changes and customer-centricity.