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Under the motto “Turning Holism into More Than Just a Buzzword,” our annual virtual conference occurred on January 27, 2022. It provided exclusive insights from prominent industry representatives and experts within our ranks. Amidst the ongoing digitalization race in the B2B sector, this event discussed challenges and opportunities arising from the shift to holistic platform solutions.
DR. DARLENE WHITAKER
manager marketing & corporate development
N4 Software Group
ANDREAS HART
head of e-commerce
HYDAC
PAUL GOLETZKO
senior user experience designer
KiM
MARC WÖHNER
marketing professional
Siemens
BYRON WELLS
solution manager
Plan Software
SHARON PHANG
manager digital aftersales
solutions and systems
Volkswagen Group Regional
After Sales Singapore
MARCO BEITIEN
director after sales
Volkswagen Group Regional
After Sales Singapore
KOLJA PROHL
senior project manager digital sales
Reifen Gundlach
GREGOR HUHN
Product Manager Digitalization & Automation
Infrastructure procurement
Deutsche Bahn
ROLAND DUNKER
Product Manager Components
R. Stahl
MICHAEL WEITZ
manager retail operations europe
The Goodyear Tire & Rubber Company
PROF. DR. EUGEN STAAB
solution manager
N4
DR. CHRISTOPH ENDRES
managing director
sequire technology
Our conference was conducted in a hybrid format, offering an alternating setting in the live stream. Transmissions from our specially designed studio alternated with images from the presenters’ home offices or office workspaces. Participants could follow the online event on our website free of charge and without prior registration.
To watch the video you will be redirected to the YouTube platform. Information on the processing of your data in this process can be found in our privacy policy.
Despite different corporate contexts and individual challenges, one realization became evident during the conference: Continuous technological transformation is the future of B2B business. Holistic platform solutions covering the entire process from inquiry to check-out and beyond to after-sales take center stage. Fully digitized processes are essential in a business world characterized by rapid changes and customer-centricity.
